38%
Not a colour. A filter. Slide the bar — when the world looks right, you’re standing where we live.
· Yellow cab on a wet street
VLT
38%
LEDs at 5pm. The hard ones.
Side by side
Hover the half-step.
Three frames of the same world. One with the lens, two without — pick the one your eye keeps returning to.
Recipe · CR-39 · three baths
One billet of polymer. Three pours of dye.
Cut from CR-39 — the same optical polymer used in prescription lenses. Dip-dyed three times in a rose pigment bath, measured between each pour. Anything outside ±1% of 38 gets melted down.
Tint
Rose
VLT
38%
UV
400
Material
CR-39
Thickness
2.0 mm
Coating
Anti-reflect
What we don’t claim
Rose lenses aren’t a medical device.
× We don't claim migraine relief.
× We don't claim sleep benefits.
× We don't claim productivity uplift.
× We don't claim anything a spectrophotometer can't verify.
We made a beautiful lens and put it in five precisely-cut frames. That’s the whole pitch.